photo: Dvora MeryllBrian is the Howard and Nancy Marks Fellow at Chicago Booth Business School.
His research investigates the human and societal impacts of emerging technologies in real-world contexts.
He develops a behavioral experimental, evidence-based approach to explore these impacts, combining perspectives from strategy and innovation, cognitive decision-making, and behavioral welfare.
He applies this interdisciplinary approach in partnership with citizens, business stakeholders, non-profit agencies, and governmental institutions.
Working Papers
“Critical Thinking and Storytelling Contexts”
with Elia Sartori
Current version August 2024
“A Two-Ball Ellsberg Paradox”
with Simon Lazarus
Current version June 2024
“Black Boxes: Mental Models and AI Models”
Current version July 2024
Chapter under preparation for the Oxford Research Encyclopedia of Economics and Finance
“Generation Next: Experimentation with AI”
with Gary Charness, John List
Updated version in preparation
Accepted at Nature Human Behaviour
Media: World Economic Forum, Chicago Booth Review, VoxEU Column
“LLMs for Behavioral Economics: Ensuring Internal Validity and Elicitating Mental Models”
Current version June 2024
Entry under preparation for the Elgar Encyclopedia of Experimental Social Science
“LLMs for Behavioral Economics: Endowing Mental Models to AI Agents and Generating Synthetic Data Generalization”
Current version June 2024
Entry under preparation for the Elgar Encyclopedia of Experimental Social Science
Other Writings
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“How generative AI can benefit scientific experiments”
with Gary Charness, John List
World Economic Forum, October 9, 2023“Scientific experimentation with generative AI”
with Gary Charness, John List
VoxEU Column, October 16, 2023 -
“Decision Under Normative Uncertainty”
with Franz Dietrich
Economics and Philosophy, 2022“Axiomatics Foundation of Normative Uncertainty”
with Franz Dietrich
Working Paper, 2020 [accessible on request]“The Risk Attitude Under Normative Uncertainty”
with Franz Dietrich
Working Paper, 2020 [accessible on request]“The Moral Burden of Ambiguity: A Two-Ball Ellsberg Experiment”
invited by Alex Voorhoeve, Thomas Rowe, David Faraci
PEA Soup, P&PA Discussion Series, 2019“Divine Luck, Moral Uncertainty, and the Book of Job”
Working Paper, 2017 -
The Economics of Moral Uncertainty: Essays in Behavioral and Experimental Economics
Doctoral thesis in Economics, 2023 (PSE, ED465)
→ Read thesisOperationalizing Moral Uncertainty: A Framework for Critical Thinking in an Uncertain World
Doctoral thesis in Philosophy, 2023 (Sorbonne, ED280)
→ Read thesis