Through behavioral and experimental economics methods, Brian (cv) explores human cognition and personal experiences in economic and business contexts through these four intertwined perspectives; Mental Models: contingent reasoning; critical thinking; perception; worldview, representations. Interaction with Technologies: how to integrate emergent technologies in behavioral sciences and how to use behavioral sciences to study human-technology interaction. Formats and Knowledge: scientific methods, knowledge, storytelling, humanities and arts; Choice Contexts: risk, ambiguity, complexity.